Email copywriting tips to help get your emails opened, get your emails read and get your readers to take action, as well as hopefully buy your products or recommendations.
Video Key Points
Tip 1/ Begin with a personal greeting
Don’t start with something like “Dear John Smith” as this sounds too formal and comes across like a big corporation. It’s better to make it sound personal and say something such as “Hi John”, as this is more effective and creates a better bond with your readers.
Tip 2/ Write your copy using a conversational tone
Write like you would to a friend. You wouldn’t write to a friend and, for example, say “I’m writing to you in relation to…” or “In regards to our upcoming appointment”.
Using phrases such as this is impersonal and reads like stiff corporate language. The reason we write like this is because in school we were taught to write in a formal academic style that presupposes that this is the correct way to speak to people we may not know that well.
The problem for the modern day internet marketer is that this style of communication doesn’t help you bond with our readers. You should write your email copy as if you’re talking to a friend.
A good way to test this is to read your copy back to yourself and if it doesn’t flow well or sounds to stuffy or not how you normally speak, then rewrite it until it flows well and sounds more personal. This will help build a better relationship with your readers.
Tip 3/ Get to the point by keeping it brief
Get to the point by writing shorter emails, people attention spans are much shorter in the internet age. People just don’t seem to have time to read long emails. Getting to the point quickly will help your readers absorb your content much easier.
Use short 2 to 3 line paragraphs, anything longer and your readers will start to zone out, lose interest and click away
Tip 4/ Tell them what you want them to do
Too many marketers write emails that ask people to do multiple things or not to do anything at all, leaving the reader asking themselves what the point of the email was and why they wasted their time reading it.
You need to be clear and have a call to action, which for most of the time will be for the reader to click on a link. You need to explicitly tell them what to do and not to leave it up to their imagination to try and figure out what they should do next.
Your call to action link should be inserted twice, once at the beginning of the email and also at the end. The reason for this is that people may not read your whole email so you need to place it early in your email, while other people may scan your email and only notice if you place a link at the end.
Tip 5/ Don’t send HTML emails
Gmail, Hotmail, Yahoo and other major email service providers often block images, unless the reader clicks a button to show the images, which most people don’t bother doing.
Plain text emails can always be read, which of course is every marketers goal.