Building a funnel can take time, in fact it’s an on going job. You’ve got to refine your funnel, split test elements of your funnel. However, it’s generally accepted that the bigger your funnel the more money you will make, as the opportunity for your subscribers to buy products from you increases.
The problem though is you want to see results fast, you don’t want to wait months until your funnel is set-up before seeing any returns. So what can you do? Well start small and build your funnel out over time. The best way to start is to focus on putting together a 7 day email sequence, the video below details exactly how to go about doing this.
Video Key Points
Once you’ve got a visitor to sign-up to your email list there are several things you need to do to get them engaged as a subscriber.
Should deliver promised lead magnet, and then greet and welcome them. You also need to set the expectations. Let them know that you’re going to be emailing them again so they expect to see you in their inbox.
You can bullet point what people can expect top receive. e.g. day 1 you’ve received X, day 2 you’ll get Y, day 3 you’ll get Z etc. this way they know what’s coming.
You then need to introduce yourself, company or product so you can start to build a relationship and rapport with your subscriber.
Let the subscriber know that if they want to continue to receive your emails then they need to take certain steps to whitelist your email address. This is necessary these days as most email services are all too ready to label bulk emails as spam.
It’s a good idea to use a P.S. at the end of the first email to tell reader that you always reply to every email you receive. Then ask them to email you with whatever is the biggest question regarding the niche you’re operating in.
In the video the presenter mentions that he gets an average of 1000 people onto his email list in a month. The actual amount of people that take him up on the offer is between 10 and 20 a month, which works out at 1 to 2 percent, so it isn’t a big workload.
What this does though that’s so important is that it sets up a 2 way conversation, which is very important in the eyes of Gmail, Hotmail, Yahoo and other major services. Doing this lets these services class your emails as being important emails, rather than commercial or spam emails.
Tell your story about how you got to where you are, about what makes you an expert. Tell them how you got from where you were, to how you got to be a provider of solutions for this niche or market.
Telling a story lets you stand out from other people, from their products, and from their services. Story telling is what’s going to connect you to the person who is reading your story.
Establish a common enemy, let your readers know what you stand for, and what you stand against. Lets people see themselves as being on the same team. People love to hangout with people like themselves, so let your readers know what team you’re on.
You don’t want to be marketing to everyone with the same message, you want to be marketing to your tribe with a very specific message.
Emails 4, 5 and 6
Give them content, but not just any old content. You want your readers to keep your topic in mind. By delivering great content you can demonstrate that you have expertise in the field, and people will start to listen to you.
These 3 emails won’t just have great content. You can put a link through to your product as a soft pitch at the bottom of each email, as a P.S. works well.
The free ride is over, its time for the sale. Let your subscribers know why your product is the best, let them see testimonials, go all out to show them why they should buy. Remind them how great your product is and remind them about what it can do, and let them know how it can help them.
Automated Email Marketing Sequence Follow Up Example